Free shipping starting from 70€

Deliveries could be delayed due to Covid-19 emergency Info: [email protected]

France - Belgique - España - Portugal - United Kingdom - English



View of Tarcento (UD) - 1930 History The Trudi company is founded in Tarcento (Udine). The first soft toys were created for fun, but with a lot of passion, by Mrs. Trudi Müller Patriarca when, still a teenager, she started to make with needle, thread and pieces of fabric, cute little animals for herself and for her friends.

The first Trudi's plush - 1953

Trudi Plush - approximately 1955

Trudi Plush - approximately 1958

The first Trudi's plush - 1953

Trudi Plush - approximately 1955


Chick Trudi 60s The aesthetic innovation brought about by the use of new materials – extremely soft as compared to the mohair used up to that time – is combined with a revolution in the filling: the traditional straw is replaced by cotton-wool, thus making the soft toys washable and extremely huggable!

Trudi Bear 60s The collections are enriched with human-looking products, the first rocking animals and bedside rugs, which take the forms of the by now famous soft toys.

Monkey on Ride-on 60s

Little girl with her Trudi Ride-on 60s

Trudi Teddy bear with mum

Trudi Leaflet 60s

Trudi Leaflet 60s

Trudi Lambkin 1963

Swan Ride-on 1963

Mr Rabbit 60s

Trudi Bedside carpet late '60s

Little Giraffe Trudi 60s History The Trudi soft toys conquer the Italian market and the “Trudi Style” is born, which symbolises high quality, beauty, innovation and attention to the smallest details.


Bears in the kitchen - Trudi setting 70s Curiosity The “Trudi Bear” is born, the bear with such a charming snout that many children and adults have learnt to recognise it in the shop windows and in the magazine pictures. In these years, Trudi soft toys begin to be inspired by the real world of animals, being less puppet-like.

History These are the years of growth. Trudi’s collection is enriched to meet the requirements of an increasingly demanding market, which causes the company to continuously renovate its collections and start the production industrialization process.

Baby in his Trudi Puppy chair 70s The company participates in the first trade fairs, such as the Milan International Toy Fair and the Nurnberg International Toy Fair.

Girl with her Puppy Trudi 70s Mrs. Trudi, forced to stay in bed because of an accident, continues to put her tireless creativity to good use, adapting to a situation that allowed her to cut and sew only small soft toys. She creates the first “Miniature” characters.

Girl with Trudi plush 70s

Invitations for International Toy Fair, Milan, '70

First Trudi Thumbnail 70s

Mrs. Trudi controls the production in 1974

Mrs. Trudi in her workshop production in 1974

Sample room 1974

International Toy Fair, Milan, 1974

International Toy Fair, Milan, 1974

Trudi Seal 1976

Trudi Panda 1978

The first Trudi puppets 1978

International Toy Fair, Nuremberg 1979


Trudi Baby plush Line 80s History Trudi evolves and becomes a successful brand. From the “Miniature” characters the “Trudini” and “Mini Trudini” are born, small-sized collectable soft toys that would become the company’s best sellers and would open new markets.

Trudi Bears 1980 Trudi’s classic line is combined with a series of products with a sweeter image, created in particular to stimulate sensory development in babies: the Baby line.

Mrs. Trudi presents a preview of the line Baby at the International Toy Fair, Milan 1982 Curiosity At the end of the 1980s the Ritratti line is created: slightly bigger soft toys for which top-quality hair is selected, thanks to the innovations occurred in the clothing industry, where eco-fur materials are introduced, which lend themselves to the use in puppets.

Mrs. Trudi between her teddy bears 1983 Trudi’s Giovanni the Bear is invited to Nevada City, California. With his passport ready for the United States of America he arrives at the “American Victorian Museum” for the famous Teddy Bear Annual Convention.

International Toy Fair, Nuremberg 1983

Toy Fair, Paris, 1983

First Trudini 1983

International Toy Fair, Nuremberg 1984

The first Trudi Baby line 1984

Trudi plush 80s

Identity Card Bear John Trudi

Invitations for International Toy Fair, Milan, 1987

International Toy Fair, Nuremberg, 1988

International Toy Fair, Nuremberg, 1988

Plush line Ritratti , 1988

From Ritratti's catalogue, 1988

Plush line Ritratti , 1988

Plush line Ritratti , 1988

Ritratti line tag

Ritratti line tag

Music Box Sevi 1989


Mrs Trudi 90s History Trudi becomes famous abroad as well. Some Group’s branches are set up in Germany, France and Spain. The diversification strategy continues with the acquisition of Sevi, Europe’s oldest brand of wooden toys and accessories. Trudi is awarded the UNI EN ISO 9001 certification, which further proves its top quality standards.

International Toy Fair, Milan, 1990 In 1992 the “Sweet Collections” – the smallest soft toys in the world – are launched in the market: in just 7 cm they faithfully reproduce all the animals’ characteristics.

International Toy Fair, Madrid, 1991 Curiosity 1994 is the year of Trudi’s first limited edition: the Historical Collection, Trudi Teddy Bear interprets the major historical figures.

Valentine's Day 1991 In 1996 the Walt Disney Company, recognising Trudi’s creative, productive and distribution strength, draws up a licence agreement with the company of Tarcento for the production and distribution of Disney soft toys on the whole European market. The collaboration with Warner Bros will also start very soon.

Mrs. Trudi 1992

Christmas card, 1992

The first “Sweet Collections” 1992

Sweet Collection 1993

Precious tag of the Historical Collection line 1994

Historical Collection 1994

Numbered certificate teddy bear Ziprian, 1996

Teddy bear Ziprian's certificate signed by Mrs. Trudi 1996

Ziprian, the first teddy bear limited edition, 1996

Dandy Bear Trudi 1996

Disney plush, Trudi 1998

Disney plush, Trudi 1998

The Dalmatian of Disney's "101 Dalmatians", Trudi 1998

Winnie the Pooh Disney, Trudi 1998


Mrs. Trudi with Teddy bear collectionable History Trudi realises it is a strong and well-known brand, able to express values and emotions. Trudi is no longer just a synonym for soft toys, it can launch in the market its own licences, which are bound to become successful lines.

Easter 2000 The first Bussi characters are created: tender soft toys characterised by a heart-shaped wooden pendant, a sweet smile and a loose-jointed body. In 2006 Trudi acquires Olli Olbot, the brand dedicated to infant care and to the world of early childhood.

Spring 2000 Curiosity The Trudi trade mark licences are born, in order to strengthen and extend the brand’s potential to other product categories, with important partners that share the company’s values and philosophy; the first collaboration of this type is in the home linen industry.

Spring 2000 In 2005 the first single-brand store is opened at the “Orio Center” Shopping Centre in Orio al Serio (in the province of Bergamo).

The first Bussi rabbit 2000

Bear Tolomeo in four colors 2000

Mascot for the European Football Championships in 2000

Sweet Collection 2001

Trudi Key ring 2001

Rabbit Virgilio 2001

Glasses Trudi Eyewear by Allison

Trudi's first flagship store - Orio Center 2005

Trudi's first flagship store - Orio Center 2005

Trudi's first flagship store - Orio Center 2005

Trudi's first flagship store - Orio Center 2005

Trudi Socks by Calzificio Prisco


The Bear's limited series History Trudimia, “sweetly yours, tenderly Trudi’s” is born. The company starts a new adventure in the world of dolls.

The Lion of the limited editionCuriosity To celebrate its 55th anniversary, Trudi creates the Silver Collection: a limited edition of precious characters, chosen from those that have made the history of Trudi.

Baby Trudimia with Set 2009

Baby Trudimia 2009

Baby Trudimia Christmas' news 2010


Toy Fair, Nuremberg 2010

Toy Fair, Nuremberg 2010

Toy Fair, Nuremberg 2010

Toy Fair, Nuremberg 2010

2009 Trudi celebrates 55 years of history

Sweet Trudimia Bear 2009

Baby Trudimia 2009

Sweet Trudimia 2009

Best Seller

We use cookies, small text files downloaded by your computer while browsing on a website, to manage and improve site operations and help you to sign in. By using this website you agree with and acknowledge the use of cookies. Additional details about the use of cookies on this website can be found by clicking here you can have more information regarding the use of cookies on this site.

ok x