
Ancient games Sevi History Sevi’s history is already enclosed in its name, which combines the initials of the founder’s son (Senoner Vinzenz).
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Ancient games Sevi History Sevi’s history is already enclosed in its name, which combines the initials of the founder’s son (Senoner Vinzenz).
Josef Anton Senoner In 1831 the young carving and inlaying craftsman Josef Anton Senoner founds in Ortisei (Val Gardena) the company that would become famous all over the world for the style and philosophy of its wooden toys, furniture and furnishing accessories.
passport fam. Senoner Curiosity Sevi is probably Europe’s oldest brand of wooden toys and accessories: it was born out of the skillful hands of the Senoner family, that in the long winters in Val Gardena gathered around the stube (typical stove) and worked wood.
Rocking Horse Sevi 1888
Sevi Wooden Figurines
Horses Sevi 20sHistory At the beginning of the 1920s the Sevi toys exited the local market for the first time and were exported and appreciated in the neighbouring valleys. All the items were still completely handmade: small masterpieces, different from one another.
Sevi LogoCuriosity In these years the first miniature carousels, spinning tops and marionettes are made.
Sevi barrow
Sevi horse
Sevi horse
Sevi puppet
Cradle for Sevi doll 40s History For competition reasons and to meet the growing market requirements, in these years the first machines are used to support the craftsmen’s skills, thanks to the founder’s grandson Adolf Senoner.
Sevi cartSevi widens its range of toys with large-sized items, such as the first rocking horses, carts and wheelbarrows and dolls cots.
Pull Along SeviCuriosity Sevi widens its range of toys with large-sized items, such as the first rocking horses, carts and wheelbarrows and dolls cots.
Sevi Duckling
Sevi Bookends 50s History The booming economy leads to the spread of the habit of giving children small gifts or “surprises”. Sevi, inspired by this trend, dedicates itself to the creation of gifts addressed to children and their world: not only toys, but also objects that express warmth and friendliness.
Statuette Sevi 50s Curiosity The first boxes for containing milk teeth are created and the production of yo-yos decorated with always new characters is increased.
Toy car Sevi 60s
Surprise by Sevi 60s
Worktable Sevi 1970 History Sevi’s reference market is no longer only Italian, now it also includes Central and Northern Europe. In order to meet the requirements of an increasingly demanding market, the first production outsourcing processes are started.
Work Tools Sevi 1970 Curiosity The production of money boxes, carillons and carousels is increased. The collections are enriched with a new character: Pinocchio, probably the most famous character in Sevi’s history.
Theater Sevi 1971
Pinocchio Carillon Sevi 1977
Pinocchio Statuette Sevi 1972z/en> Statue Pinocchio Sevi 1972Pinocchio Statuette Sevi 1972Statuette Pinocchio Sevi 1972
Little Train Sevi 1972
Sevi Farm 1976
Pinocchio Sevi 1977
Child with his plane Sevi, 1980History These are the years of the brand’s boom. The Happy Clown character is born, which would have great success over the years and is still very successful, restyled in the Le Cirque line.
Puppet painting Sevi 1980Curiosity Sevi invents the wooden alphabet, the famous letters that by now have become the brand’s symbol and in the same years the great success of the wooden jewellery line starts. The first licences and collaborations with important illustrators are started, such as that with Francesco Tullio Altan and his faithful and famous Pimpa, that appears on furniture, carillons, marionettes and many other accessories.
Carpenter Sevi 1980
Bookends Sevi 1982
Bedroom Sevi Lamp 1983
Rooster Sevi 80s
Puppet Vinzez Sevi 1989
Happy Clown 80s
Sevi Baby Buggy 1992History In 1998 Sevi is acquired by the Trudi company, remaining faithful to its founder’s principles and to the values that have made it famous: woodcraft, the creativity of its collections and the care for its products’ quality.
Sevi puppet by Mordillo, 1992
Sevi puppet by Mordillo, 1992Curiosity In these years the important collaboration with Guillermo Mordillo – one of the world’s most famous cartoonist is strengthened – adding colour and fun to the already amusing Sevi world.
Carillon Sevi by Mordillo, 1992
Jewelry set Sevi 1995
Jewelry set Sevi 1995
Carillon Sevi 1999
Frame Sevi 1999
Pinocchio room decorations Sevi 2000
City Play Set Sevi 2004History Today Sevi is an internationally well-known and appreciated brand that offers an increasingly wide range of toys, decorations and accessories.
Buildings by Sevi 2009Its toy collections are richer and richer and include important items for stimulating learning and creativity, such as the imitation toys for little boys and girls.
Parking garage Sevi 2009Curiosity In 2011 Sevi will celebrate its 180° anniversary with the cheerfulness and joy that have always distinguished its history and…a lot of surprises!
Push Along Zoo Kid Sevi 2001
Room decorations Glückspilz Sevi 2000
Sevi farm 2001
Sevi farm 2001
Felix the Clown Toothbrush Sevi 2001
Room Decorations Zoo Kid, Sevi 2001
Push Along Sevi 2003
Sevi Cubes 2005
Sevi kitchen 2009
Sevi Dollhouse 2010
Sevi Dollhouse 2010