Trudi 2021

A world
of tenderness

Unique creations
you can hug, cuddle, donate.

Trudi Story

A History
of Emotions, since 1954

The first soft toys were created for fun, but with a lot of passion, by Mrs. Trudi Müller Patriarca, when, still a teenager, she started to make with needle, thread and pieces of fabric, cute little animals for herself and her friends.

1954

Trudi company was founded in Tarcento, Italy.

1954

1960

The first soft toys were created for fun, but with a lot of passion, by Mrs. Trudi Müller Patriarca when, still a teenager, she started to make with needle, thread and pieces of fabric, cute little animals for herself and for her friends.

1960

1970

Trudi grows and confirms its position on the market, industrializing the productive process and conspicuously increasing the number of employees and its turnover.

1970

1980

Trudi develops into a successful brand. The "Trudini" and "Sweet Collection" lines are launched and their small, collectable soft toys are an absolute novelty for the market.

1980

1990

Trudi extends its production and also becomes the first Walt Disney and Warner Bros licensee.

1990

2000

Trudi continues its relentless international expansion. The brand's strength and the ability to rise emotions are fundamental elements of Trudi's success.

2000

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