{"id":26989,"date":"2022-09-12T16:40:50","date_gmt":"2022-09-12T14:40:50","guid":{"rendered":"https:\/\/www.trudi.com\/?page_id=26989"},"modified":"2022-09-12T16:41:08","modified_gmt":"2022-09-12T14:41:08","slug":"histoire-trudi","status":"publish","type":"page","link":"https:\/\/www.trudi.com\/fr\/histoire-trudi\/","title":{"rendered":"Histoire Trudi"},"content":{"rendered":"

[vc_row][vc_column][vc_video link=”https:\/\/youtu.be\/8ZLP9ci_ADA”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”La qualit\u00e9 Trudi” font_container=”tag:h2|font_size:50|text_align:center|color:%23243e8a” use_theme_fonts=”yes” css_animation=”none”][vc_video link=”https:\/\/youtu.be\/Uf2rOCq2TTM”][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle”][vc_column css_animation=”bounceInLeft” width=”1\/2″][vc_single_image image=”6076″ img_size=”large” css_animation=”none”][\/vc_column][vc_column css_animation=”bounceInRight” width=”1\/2″][vc_custom_heading text=”1954″ font_container=”tag:h2|font_size:50|text_align:left|color:%23243e8a” use_theme_fonts=”yes” css_animation=”none”][vc_column_text css_animation=”none”]<\/p>\n

C\u2019est \u00e0 Tarcento (Udine), que la soci\u00e9t\u00e9 Trudi a \u00e9t\u00e9 fond\u00e9e. Les premi\u00e8res peluches ont \u00e9t\u00e9 cr\u00e9\u00e9es un peu par jeu, mais avec beaucoup de passion, par Mme Trudi M\u00fcller Patriarca, quand elle a commenc\u00e9, encore adolescente, \u00e0 cr\u00e9er avec une aiguille, du fil et des morceaux de tissu, de jolis animaux, pour elle-m\u00eame et pour ses amis. En grandissant, Trudi conserve sa passion et en peu de temps, ce qui ressemblait \u00e0 un conte de f\u00e9es d\u2019antan se transforme en une v\u00e9ritable histoire entrepreneuriale r\u00e9ussie.<\/p>\n

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\u00a0<\/span>Les peluches partent \u00e0 la conqu\u00eate du march\u00e9 italien et le \u00ab\u00a0Trudi Style\u00a0\u00bb est n\u00e9, symbole de qualit\u00e9, de beaut\u00e9, d’innovation et d’attention aux d\u00e9tails. \u00c0 l’innovation esth\u00e9tique due \u00e0 l’utilisation de nouveaux mat\u00e9riaux extr\u00eamement doux par rapport au mohair utilis\u00e9 jusqu’alors, s’accompagne une r\u00e9volution dans le rembourrage\u00a0: la paille traditionnelle est remplac\u00e9e par de l\u2019ouate, rendant ainsi la peluche lavable et douce \u00e0 enlacer.\u00a0<\/span><\/p>\n

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Ce sont les ann\u00e9es de la croissance. La collection Trudi s’\u00e9largit pour r\u00e9pondre aux demandes d’un march\u00e9 toujours plus attentif et exigeant, qui pousse Trudi \u00e0 renouveler ses collections et \u00e0 entamer le processus d’industrialisation productive. Trudi participe aux premiers salons du secteur comme le Salon International du Jouet de Milan et l’historique International Toy Fair de Nuremberg. Au cours de ces ann\u00e9es, les peluches Trudi commencent \u00e0 s’inspirer de plus en plus du monde r\u00e9el des animaux et \u00e0 devenir de moins en moins des marionnettes. Mme Trudi, devant rester au lit \u00e0 cause d’un accident, met \u00e0 profit son inlassable cr\u00e9ativit\u00e9, en s’adaptant \u00e0 une situation qui ne permettait de couper et coudre que de petites peluches. Elle exp\u00e9rimente les premi\u00e8res \u00ab\u00a0miniatures\u00a0\u00bb.<\/p>\n

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\u00a0<\/span>Trudi \u00e9volue et devient une marque \u00e0 succ\u00e8s. Des \u00ab\u00a0Miniatures\u00a0\u00bb naissent \u00ab\u00a0Trudini\u00a0\u00bb et \u00ab\u00a0Mini Trudini\u00a0\u00bb\u00a0: des Trudi de petite taille, \u00e0 collectionner, destin\u00e9s \u00e0 devenir les best-sellers de la collection et \u00e0 ouvrir de nouveaux march\u00e9s. \u00c0 la fin des ann\u00e9es 1980, gr\u00e2ce aux innovations dans le secteur de l’habillement, des mat\u00e9riaux pour les fourrures \u00e9cologiques sont introduits qui se pr\u00eatent bien \u00e0 \u00eatre utilis\u00e9s comme poils pour une peluche. \u00a0<\/span><\/p>\n

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Trudi devient \u00e9galement c\u00e9l\u00e8bre \u00e0 l’\u00e9tranger. Les filiales du Groupe sont cr\u00e9\u00e9es en Allemagne et en Espagne. La strat\u00e9gie de diversification se poursuit avec l\u2019acquisition de Sevi, la plus ancienne marque de jeux et accessoires en bois en Europe. En tant qu’assurance qualit\u00e9 suppl\u00e9mentaire, Trudi obtient la certification UNI EN ISO 9001. 1992 est l’ann\u00e9e du lancement sur le march\u00e9 des plus petits peluches du monde\u00a0: les \u00ab\u00a0Sweet Collection\u00a0\u00bb\u00a0: en seulement 9 cm, ils parviennent \u00e0 reproduire fid\u00e8lement les caract\u00e9ristiques de tous les animaux. En 1996, la Walt Disney Company signe avec Trudi un contrat de licence pour la production et la distribution de peluches Disney pour l\u2019ensemble du march\u00e9 europ\u00e9en. La collaboration avec Warner Bros. va bient\u00f4t commencer.<\/p>\n<\/div>\n<\/article>\n

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\u00a0<\/span>Trudi se rend compte d’\u00eatre devenue une marque forte, avec une reconnaissance importante, capable de transmettre des valeurs et des \u00e9motions. Trudi n’est plus seulement synonyme de peluche, mais elle est en mesure de lancer sur le march\u00e9 ses propres licences , avec d’importants partenaires qui partagent ses valeurs et sa philosophie, destin\u00e9es \u00e0 devenir des lignes de succ\u00e8s. Les premiers Bussi apparaissent\u00a0: des peluches tendres caract\u00e9ris\u00e9es par un pendentif en bois en forme de c\u0153ur, un sourire tr\u00e8s doux et un corps d\u00e9sarticul\u00e9<\/p>\n

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1954-2014. Trudi a 60 ans. En 60 ans d’histoire, nous avons vu les personnes faire de grandes choses avec Trudi. S’\u00e9mouvoir, s’enlacer, s’amuser et se passionner. Une histoire de petits et grands. Une histoire de 60 ans d’\u00e9motions\u00a0! Amusement, Amour, Joie, Complicit\u00e9 et Tendresse. Aujourd’hui encore, tout na\u00eet d’un Dessin. Avant m\u00eame une id\u00e9e. Il devient un mod\u00e8le. Les couturi\u00e8res r\u00e9alisent le R\u00eave. C’est ainsi qu’est n\u00e9e la peluche Trudi. En 60 ans, nous avons vu les gens s’\u00e9mouvoir avec Trudi. Quelle joie, ch\u00e8re Trudi, de te voir encore si passionn\u00e9e\u00a0! C\u2019est si beau de te voir encore jouer\u00a0!\u00a0 <\/span>Joyeux anniversaire pour tes 60 ans\u00a0!<\/p>\n<\/div>\n<\/article>\n

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