{"id":5894,"date":"2021-05-29T12:28:09","date_gmt":"2021-05-29T10:28:09","guid":{"rendered":"https:\/\/www.trudi.com\/?page_id=5894"},"modified":"2021-09-17T15:56:46","modified_gmt":"2021-09-17T13:56:46","slug":"history","status":"publish","type":"page","link":"https:\/\/www.trudi.com\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"

[vc_row][vc_column][vc_video link=”https:\/\/youtu.be\/8ZLP9ci_ADA”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Trudi’s quality” font_container=”tag:h2|font_size:50|text_align:center|color:%23243e8a” use_theme_fonts=”yes” css_animation=”none”][vc_video link=”https:\/\/youtu.be\/Uf2rOCq2TTM”][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle”][vc_column css_animation=”bounceInLeft” width=”1\/2″][vc_single_image image=”6076″ img_size=”large” css_animation=”none”][\/vc_column][vc_column css_animation=”bounceInRight” width=”1\/2″][vc_custom_heading text=”1954″ font_container=”tag:h2|font_size:50|text_align:left|color:%23243e8a” use_theme_fonts=”yes” css_animation=”none”][vc_column_text css_animation=”none”]Trudi company is founded in Tarcento<\/strong> (Udine). The first soft toys were created for fun, but with a lot of passion, by Mrs. Trudi M\u00fcller Patriarca<\/strong> when, still a teenager, she started to make with needle, thread and pieces of fabric, cute little animals for herself and for her friends. Growing up, Trudi maintains her passion<\/strong> and that, which looked like a fairy tale of other times, turns into a real story of entrepreneurial success.[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” row_reverse_mobile=”1″][vc_column css_animation=”bounceInLeft” width=”1\/2″][vc_custom_heading text=”1960″ font_container=”tag:h2|font_size:50|text_align:right|color:%23243e8a” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

Trudi soft toys<\/strong> conquer the Italian market and the \u201cTrudi Style\u201d is born, which symbolises high quality<\/strong>, beauty, innovation and attention to the smallest details<\/strong>. The aesthetic innovation brought about by the use of new materials – extremely soft<\/strong> as compared to the mohair used up to that time – is combined with a revolution in the filling: the traditional straw is replaced by cotton-wool, thus making the soft toys washable<\/strong> and extremely huggable.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column css_animation=”bounceInRight” width=”1\/2″][vc_single_image image=”6078″ img_size=”large”][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column css_animation=”bounceInLeft” width=”1\/2″][vc_single_image image=”6080″ img_size=”large”][\/vc_column][vc_column css_animation=”bounceInRight” width=”1\/2″][vc_custom_heading text=”1970″ font_container=”tag:h2|font_size:50|text_align:left|color:%23243e8a” use_theme_fonts=”yes”][vc_column_text]These are the years of growth<\/strong>. Trudi\u2019s collection is enriched to meet the requirements of an increasingly demanding market, which causes the company to continuously renovate its collections and start the production industrialization<\/strong> process. The company participates in the first trade fairs, such as the Milan International Toy Fair and the Nurnberg International Toy Fair. In these years, Trudi soft toys begin to be inspired by the real world of animals<\/strong>, being less puppet-like. Mrs. Trudi, forced to stay in bed because of an accident, continues to put her tireless creativity to good use, adapting to a situation that allowed her to cut and sew only small soft toys. She creates the first \u201cMiniature<\/strong>\u201d characters.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle” row_reverse_mobile=”1″][vc_column css_animation=”bounceInLeft” width=”1\/2″][vc_custom_heading text=”1980″ font_container=”tag:h2|font_size:50|text_align:right|color:%23243e8a” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

Trudi evolves and becomes a successful brand. From the \u201cMiniature\u201d characters the \u201cTrudini<\/strong>\u201d and \u201cMini Trudini\u201d are born, smallsized collectable<\/strong> soft toys that would become the company\u2019s best sellers and would open new markets. At the end of the 1980s thanks to the innovations occurred in the clothing industry, for the manufacturing of puppets, eco-fur<\/strong> materials are introduced.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column css_animation=”bounceInRight” width=”1\/2″][vc_single_image image=”6096″ img_size=”large”][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column css_animation=”bounceInLeft” width=”1\/2″][vc_single_image image=”6084″ img_size=”large”][\/vc_column][vc_column css_animation=”bounceInRight” width=”1\/2″][vc_custom_heading text=”1990″ font_container=”tag:h2|font_size:50|text_align:left|color:%23243e8a” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

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Trudi becomes famous abroad as well. Some Group\u2019s branches are set up in Germany and Spain. The diversification strategy continues with the acquisition of Sevi<\/strong>, Europe\u2019s oldest brand of wooden toys and accessories. Trudi is awarded the UNI EN ISO 9001 certification<\/strong>, which further proves its top quality standards. In 1992 the \u201cSweet Collection<\/strong>\u201d \u2013 the smallest soft toys in the world are launched in the market: in just 9 cm they faithfully reproduce all the animals\u2019 characteristics. In 1996 the Walt Disney Company, draws up a licence agreement with Trudi for the production and distribution of Disney soft toys on the whole European market. The collaboration with Warner Bros will also start very soon.<\/p>\n<\/div>\n<\/article>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle” row_reverse_mobile=”1″][vc_column css_animation=”bounceInLeft” width=”1\/2″][vc_custom_heading text=”2000″ font_container=”tag:h2|font_size:50|text_align:right|color:%23243e8a” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

Trudi realises it is a strong and wellknown brand<\/strong>, able to express values and emotions<\/strong>. Trudi is no longer just a synonym for soft toys, it can launch in the market its own licences, with important partners that share the company\u2019s values<\/strong> and philosophy<\/strong>, which are bound to become successful lines. The first Bussi<\/strong> characters are created: tender soft toys characterised by a heart-shaped wooden pendant, a sweet smile and a loose-jointed body<\/p>\n

[\/vc_column_text][\/vc_column][vc_column css_animation=”bounceInRight” width=”1\/2″][vc_single_image image=”6347″ img_size=”large”][\/vc_column][\/vc_row][vc_row content_placement=”middle”][vc_column css_animation=”bounceInLeft” width=”1\/2″][vc_single_image image=”6349″ img_size=”large”][\/vc_column][vc_column css_animation=”bounceInRight” width=”1\/2″][vc_custom_heading text=”2014″ font_container=”tag:h2|font_size:50|text_align:left|color:%23243e8a” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

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1954-2014<\/strong>. It is Trudi\u2019s 60th birthday<\/strong>. In 60 years of history we have seen people accomplish great things together with Trudi. Hug, feel, enjoy, excite. A story of kids and grown ups. 10 years of emotions<\/strong>! Fun, Love, Joy, Complicity and Tenderness. Even today, everything starts from an idea that becomes a sketch, that becomes a pattern. The seamstresses bring the dream to life. This is how Trudi plush toys are born. In 60 years Trudi has shared people\u2019s emotions. We are happy to see you, dear Trudi, still so passionate! It\u2019s good to see you still so playful! Best wishes<\/strong> for your 60 years!<\/p>\n<\/div>\n<\/article>\n

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