Story
Trudi becomes famous abroad as well. Some Group’s branches are set up in Germany, France and Spain. The diversification strategy continues with the acquisition of Sevi, Europe’s oldest brand of wooden toys and accessories. Trudi is awarded the UNI EN ISO 9001 certification, which further proves its top quality standards.
In 1992 the “Sweet Collections” – the smallest soft toys in the world – are launched in the market: in just 7 cm they faithfully reproduce all the animals’ characteristics.
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Curiosity
1994 is the year of Trudi’s first limited edition: the Historical Collection, Trudi Teddy Bear interprets the major historical figures.
In 1996 the Walt Disney Company, recognising Trudi’s creative, productive and distribution strength, draws up a licence agreement with the company of Tarcento for the production and distribution of Disney soft toys on the whole European market. The collaboration with Warner Bros will also start very soon.
