History

The Trudi soft toys conquer the Italian market and the “Trudi Style” is born, which symbolises high quality, beauty, innovation and attention to the smallest details.

The aesthetic innovation brought about by the use of new materials – extremely soft as compared to the mohair used up to that time – is combined with a revolution in the filling: the traditional straw is replaced by cotton-wool, thus making the soft toys washable and extremely huggable!

Curiosity

The collections are enriched with human-looking products, the first rocking animals and bedside rugs, which take the forms of the by now famous soft toys.