Trudi realises it is a strong and well-known brand, able to express values and emotions. Trudi is no longer just a synonym for soft toys, it can launch in the market its own licences, which are bound to become successful lines.
The first Bussi characters are created: tender soft toys characterised by a heart-shaped wooden pendant, a sweet smile and a loose-jointed body.
In 2006 Trudi acquires Olli Olbot, the brand dedicated to infant care and to the world of early childhood.
The Trudi trade mark licences are born, in order to strengthen and extend the brand’s potential to other product categories, with important partners that share the company’s values and philosophy; the first collaboration of this type is in the home linen industry.
In 2005 the first single-brand store is opened at the “Orio Center” Shopping Centre in Orio al Serio (in the province of Bergamo).